Advertising and sponsorship policy

What counts as advertising here

Advertising is anything a third party pays Agents Finance for (money, product or service): the sticky bottom bar, the sponsor of the month, the discreet banner, category sponsorship, the featured listing and, in the future, a newsletter slot. Directory entries are never advertising: they cannot be bought, paid for or commissioned.

How to recognise it

• Every paid element carries a visible “Sponsored” label before the message, on every screen size, and looks different from entries (its own frame and background).
• The newsletter, if it ever carries sponsorship, will start the block with “Advertisement” and name who pays for it.
• Paid links carry rel="sponsored nofollow noopener" and open in a new tab, with a notice for screen readers.
• We add UTM parameters (utm_source=agentsfinance.io, utm_medium=sponsor, utm_campaign and utm_content) so the sponsor can attribute visits.

Editorial independence

• Sponsors do not choose what we publish, do not review entries before they go live and cannot ask for changes to content, level of evidence or order.
• Sponsorship does not buy reviews, comparisons or rankings. An entry about a sponsor follows the same criteria as any other.
• Conflicts of interest: if an entry covers a product of a current sponsor, the entry says so in a notice under its summary.
• We do not accept misleading ads, unverifiable claims or unsupported superlatives, or illegal products. We review every ad’s text and may reject or withdraw it.
• If a sponsor ends, its entries stay as they are; only the notice disappears.

Where each format appears

• Sticky bottom bar: on most pages, with up to 4 sponsors at a time.
• Sponsor of the month: its own block on the home page, one at a time.
• Discreet banner: at the end of entries, of the entries list and of category pages.
• Category sponsorship: at the top of the page of one ERP, process or type, exclusively.
• Featured listing: a separate card above the list, never mixed in with editorial entries.
• We show no advertising on this page, on the privacy policy, on the sponsorship page or on the 404 error page.

The sticky bar: how it behaves

• It is a low, narrow strip that does not cover content or the footer and does not move the layout while loading.
• Text scrolls only if you have not asked your system for “reduce motion”. It pauses on mouse hover or keyboard focus, and it has a pause button.
• With “reduce motion” there is no animation: you can scroll it by hand.
• The close button hides it for 7 days; that reminder is stored only in your browser (localStorage).

What we measure

Aggregate visits with Vercel Web Analytics (no cookies) and, if the Vercel plan allows it, sponsor_view and sponsor_click events with the sponsor and the format. We use no ad networks or third-party trackers, we do not sell data and we do not build profiles. Details in the privacy policy.

Legal framework we follow

• Spain: Act 34/2002 (LSSI), art. 20 (commercial communications clearly identifiable, with the advertiser identifiable) and Unfair Competition Act 3/1991, art. 26 (covert commercial practices).
• EU: Directive 2005/29/EC on unfair commercial practices.
• US: FTC, 16 CFR Part 255 (clear and conspicuous disclosure of a material connection).
• Search engines: Google asks for rel="sponsored" on paid links.
• Accessibility: the bar follows WCAG 2.2 success criterion 2.2.2 (pause, stop, hide).

Informational summary, not legal advice.

Questions, mistakes or complaints

Write to [email protected]. If you see a paid element without a label or an undisclosed conflict of interest, we will fix it. If you want to advertise, here is the media kit. Last review: October 17, 2026.